Building Your Online Brand and Growing Your Business
One of the best and least expensive ways to your businesses’ name out there and to grow your business is by building your brand online. According to Forbes Magazine , the best way to compete with the big companies is to take your online presence seriously.
If you brand your business online properly, you have an excellent chance of cutting into your larger competitors’ volume. When it comes to building your online brand, there are a few steps that you should follow.
Tip #1: Research Your Audience
If you are going to successfully build your brand online, you need to have a clear understanding of your audience. You will need this information before you start creating communication plans and content strategies. To learn more about your audience, you can get help from a few websites:
Each of these tools will give you information about your audience including their location, household income, marital status, gender, and age.
Tip #2: Social Media
Creating your brand using social media is one of the most effective ways to build your brand. If you don’t plan to use social media daily to advertise, you still need to claim your profile. If you don’t do it when you start your business, someone else could end up claiming it. Trying to get it back if this happens can be impossible.
Another reason to claim your profile is for search engine rankings. Social media profiles often come in the top results in search engine rankings. This makes creating a profile very important to your small business.
Tip #3: Podcasting
Podcasting is a goldmine when it comes to building your brand. The people who listen to podcasts are often highly engaged, highly affluent, and they respond well to the commercial messages in podcasts.
There are two ways to brand yourself through a podcast. You can either create your own podcast or you can get yourself a chance be a guest on a podcast that already has a successful following. If you can get on a podcast as a guest, it will help make your own podcast more successful.
Tip #4: Mainstream Media
Many new small businesses don’t get involved in mainstream media outreach because it can be costly. Public relations firms can help you build your brand, however, when your business is still very young, you might not have the money in your budget.
If you don’t have the money to hire a public relations firm, you can work with Help-a-Reporter-Out, also known as HARO. This is a free service where you will receive three emails each day, which would contain the stories that are being worked on.
If you have a great deal of insight about any of the stories, you can respond. When you give your opinion or if you include a quote, your brand would be mentioned in the story along with a backlink. This is a great way to get your name out there without needing to pay a public relations firm a dime.
When it comes to online branding, you need to do more than just create a website. If you are able to build your brand online, you will be able to get your brand out to the entire connected world.